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The labeling on food products needs to provide nutritional information but also engage your customer and encourage them to buy your product. Without a food label that stands out and showcases your brand, your product can be overseen when on the on shelves. Your choice of color, graphics, and word choice on a food label all matter when trying to grab the attention of your customers.We also take into consideration your individual product for needs such as:
To ensure proper application, adhesives must match the production and storage environments.
While most labels are applied to smooth, flat surfaces, this is not always the case in the food and beverage industry. Many products — most notably, cuts of meat and cheeses — are vacuum packed and present incredibly varied application surfaces. The stiff label substrate and brittle adhesive that work well on flat cardboard packaging will perform poorly on irregular surfaces offered by natural food products. Instead, conformable substrates and aggressive, flexible adhesives are a must.
The material from which labels are peeled off is an important factor that rarely receives attention. The backing must be matched with the adhesive of the label and the speed and environment of application; not all materials are compatible, and high-speed application machines require different combinations than hand-applied methods. Standard, lightweight paper packing, for example, is suitable for dry, by-hand, room-temperature application but will fall short in a damp environment where a high-speed application machine is used to apply the labels.
Paper substrates include:
Uncoated paper : used for labels, which require inferior printing quality,
Coated paper : used for high-quality labels
Metallized paper: used for special visual effects or as a substitute for hot foil printing,
Special paper : displaying special structure or color shade; used for wine labels, e.g.
Synthetic substrates include:
Polypropylene or PP : fairly durable and thermally non-expansive,
Metallized PP : same characteristics as PP; used for labels with special metallic visual effects,
Polyethylene or PE : more stretchable/flexible substrate; used for compressible packaging, e.g.,
Polyester or PET : maximum durability and persistence.